SJN Insights, created by Sam Naji in 2018 as a video game analytics business, is ready to expand and take advantage of secular growth industry demand.

We are two passionate and dedicated market analysts with combined experience of over 40 years. Being based in the UK we are in a perfect time zone to work seamlessly in virtual and multinational teams.

We have experience in video games, financial analysis, macroeconomics and market intelligence developed at Activision Blizzard, NPD and Microsoft.

Sam Naji Sam image

Sam is a market analyst who specialises in micro analytics and producing reports for clients. Sam excels in digging into data and to report on scale and direction of a business or an industry.

In his early career Sam worked in financial planning and analysis for Nortel Networks for over 12 years before taking these skills to work for Avid Technology and Computer Associates.

Sam’s first role in video games, born from a passion into understanding the industry, was with Activision Blizzard before working for Warner Bros Entertainment and Sony Interactive Entertainment.

Sam spent seven years with the NPD Group, reporting on the US market and becoming an expert on all matters related to the video game industry.

Read more about Sam on LinkedIn.

Damian Abrahams Damian image

Damian met Sam at University when they were studying for their BA Economics degree. They both achieved 2.1 grades.

Damian took a market research path gaining practical experience across several industries before settling at Microsoft as a Market Intelligence Manager.

After Microsoft, Damian undertook several consulting roles in strategic research and analysis before joining SJN Insights Ltd in June 2020.

What a Microsoft client says about Damian:

“Having worked directly with Damian Abrahams for nearly six years at Microsoft, I have found him to be a unique and highly skilled market intelligence professional. His analytical capabilities are formidable and his creativity in building impactful insight delivery tools for the business has garnered significant praise and recognition from Microsoft executives, at all levels, the world over.”
J. David Phillips, Group Manager of Global Market Intelligence Team, Microsoft Corporation

Read more about Damian on LinkedIn.